Our Super-woman – Vidula! - March 2016

Vidula Kanitkar Kothare – I am so delighted to get this opportunity to announce such a great achievement of a dear friend. To be featured in a book as a “SuperWoman” for her success as an entrepreneur indeed calls for accolades! The author Prachi Garg in her book “Super Women – Inspiring Stories of 20 Women Entrepreneurs” has covered women achievers, dedicating a chapter to each Diva. The coverage on Vidula was rather nostalgic to me. It talks of her journey from her decision to pursue her career in art, through the formation of Think Creative Pvt. Ltd. It takes us through their hardships and their tough, but memorable journey of transforming a small agency they founded with a single client and a single computer to a full-fledged Advertising and Marketing Solutions provider. In times when many creative agencies were shutting shop, Think Creative has not just prevailed, but with a vision to diversify in various fields of communication solutions, have excelled to become a dependable service provider for their innumerable clients. While I am sure this is a joint effort of the three founders along with their troop of 15 employees, still, Vidula stands out to be a sure, strong and rooted pillar of Think Creative. It was a pleasure to read about this woman whom I have closely observed over more than a decade that I have known her. The success story of Think Creative Pvt. Ltd. Is not new to me! We have been friends since even before the inception of Think Creative, when I knew Vidula as the would-be wife of our dear friend Nikhil /Shrinal Kothare! Those days of struggle when three partners got together to start a venture, their struggle to prove their mettle, the challenges of running a start-up agency with conservative investments, from acquiring new clients to retaining existing ones in a dynamic industry like Advertising where the “Jungle Rule” follows where survival is at stake! This agency has come a long way! But I am yet to remember a day when I have seen a frown on Vidula’s face, or even a sign of dismay or pressure about their struggle. She exuberates confidence and perfectly compliments Nikhil in running the show shoulder to shoulder with their partner Hitesh. Over these years, I have seen her as a wonderful life partner to a dear friend, a loving daughter-in-law/sister-in-law, a doting mother, a very creative professional but above all, a warm and pleasant person. With all her business responsibilities, she has effortlessly managed her duties towards her family. Her sister-in-law Sanjana, being a dear friend to me, has often mentioned how proud she feels of Vidula for managing her responsibilities as a daughter-in-law along with her demanding work profile. We all struggle to manage home and work together, but being able to fight this struggle with a smile on the face is what makes a woman stand apart the others! When work is passion that gratifies our soul, but along with work we also embrace our duties towards family is when we release positivity and that’s exactly what Vidu is all about! In her busy schedule she has always made time for all the creative requirements of Prabhu Tarun. Think Creative has been designing for the “Diwali Anka” cover page for many years! They designed the logo of Pratyush – One of the most popular events in the history of Prabhu Tarun. I take this opportunity to mention their contribution towards our magazine. I will not thank them, as that would be-little their emotions towards Prabhu Tarun which has been as dear to them as us! I wish all the success to this Woman of Substance, her business as well as her personal endeavours and may she reach higher pinnacles of success in the years to come. I conclude saying, that I am very proud to know you Vidula, and Pathare Prabhus will be very glad that you belong to us!